This campaign is all about helping customers find their perfect flavour profile through an online personality quiz which reveals their chocolate 'Love Match'
For each flavour profile – Milk to Caramel, Serious Dark Fix, Nut & Praline, Patisserie, Exuberantly Fruity and Tipsy – my idea was to showcase the chocolates and ingredients found in those recipes by flat lays shots. The background colours represent the pantones found on their packaging.
Art direction
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/95342d02-7a35-4069-a250-54e16becdc90_rw_3840.jpg?h=8d2d73fc878d98b979aa370c11415047)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/42f03e05-77ab-458e-aa56-22d59eb0b356_rw_3840.jpg?h=b3939cbc62d1496843461e49909b6990)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/9dd37f31-4848-4c35-8284-3b57cdc18f41_rw_3840.jpg?h=bb4665f587fc5f80068d31641ef109f5)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/d85cc6ab-a18b-4cca-a487-bdb272f58090_rw_3840.jpg?h=1dcc399ad71fe2dc2eeec975f24a1ce8)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/67a8ad9c-ed83-4c24-9c45-db2e48cebe11_rw_3840.jpg?h=29337ac9a3e1d634b21e418644781032)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/79713389-1e44-4f4b-b5ae-0d4654e7b70e_rw_3840.jpg?h=b21243acb3aad826807a8b9939fbfe4b)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/a0d3b061-5e9e-4f0e-b673-cf8e9d3c63b2_rw_3840.jpg?h=c13fd24c0a801a5ee227b9677f77d263)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/6a7472df-0056-4fd8-a4f9-b9464db38552_rw_3840.jpg?h=d8ea18e94c7822b65fcef5f723d25b66)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/6bf423fd-fe52-46f7-b4bb-b18006755c4a_rw_3840.jpg?h=52d16d89f4a27a8fb8c14e9af9377ad1)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/adecb810-8a3f-4e85-a104-af335a250e1a_rw_3840.jpg?h=b7dd585ce8e8840c65216babe8e3a723)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/4d87616c-06b2-4e53-915e-7cff3fb88410_rw_3840.jpg?h=b54743f17680d617f501f1bfd49cc2ca)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/885daddd-e64f-4b5c-a251-9484c9b519a5_rw_3840.jpg?h=54ba56ac1999bc045585157c8b8411ef)
![](https://cdn.myportfolio.com/e36227c6-68ae-4104-9748-c12ad1ed2826/ffc9074d-4865-4c86-b38c-3a2fae8cd836_rw_3840.jpg?h=ad2545cc0088daa2e83a3a6f101b73ef)